FAT ICE RACE
ZELL AM SEE, AUSTRIA
We had the incredible opportunity to document the return of the legendary Ice Race in Zell am See, now making its comeback under the exciting new banner of F.A.T. International as the F.A.T. Ice Race. F.A.T. International, a renowned former French logistics company with a rich history of sponsoring motorsports events, is undergoing a revival as a lifestyle brand centered around the world of automobiles.
Drawing inspiration from the iconic Porsche 962, which clinched victory at the 24 Hours of Le Mans in 1994 under the F.A.T. branding, F.A.T. embodies the essence and aesthetics of the 80s and 90s. This event not only marks the return of a thrilling race but also signifies the resurgence of a brand steeped in automotive heritage and cultural nostalgia.
GALLERY
